2,500 square foot booth design for Supplyframe’s debut at Munich Electronica. Supplyframe makes SaaS products for supply chain management within the electronics industry. Over time Supplyframe has grown their brand to include sixteen products, all with a unique function and identity, these include an online community-based project sharing platform, a marketplace for DIY electronics, an editorial site for professional engineers, and a design and fabrication facility to develop hardware products. Booth materials, layout, and furniture reflect this nuanced network of sub-brands with the same relaxed and modern
ease of its California based parent company. The floor plan is divided into the 4x4 grid of squares that makes up the Supplyframe logo. Featuring an exhibit of curated electronic badges, various sitting arrangements, a theater, and copper cafe; mixed programming offers the same dynamic and intuitive interactions with company products and content as the platforms they sell. All-glass conference rooms embody Supplyframe’s vendor neutrality.